TELEKOM “CONNECT MORE” –– The "Connect More" campaign was launched as part of the Magenta brand update in April 2023 and marks the beginning of the new brand direction. Our mission: let’s talk about the "more." Because more is more than just more. It’s about the connections that bring people closer together, the invisible threads that turn individuals into a community. This was the starting point for numerous variations of headlines, sublines, and copy that seamlessly fit under the "Connect More" umbrella — brought to life as a fully integrated 360-degree campaign.
Client –– Telekom Austria
Agency –– Publicis
My Role –– Creative Direction, Concept, Art Direction
Agency –– Publicis
My Role –– Creative Direction, Concept, Art Direction
