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CONNECT MORE
TELEKOM

The "Connect More" campaign was launched as part of the Magenta brand update in April 2023 and marks the beginning of the new brand direction. Our mission: let’s talk about the "more." Because more is more than just more. It’s about the connections that bring people closer together, the invisible threads that turn individuals into a community. This was the starting point for numerous variations of headlines, sublines, and copy that seamlessly fit under the "Connect More" umbrella — brought to life as a fully integrated 360-degree campaign.


























































Client –– Telekom Austria
Agency –– Publicis
My Role –– Creative Direction, Concept, Art Direction







Transformation of a landmark – BMW Best Never Rest – Mercedes-Benz Galaxy Time – Samsung Who Actually Needs that? – Samsung It doesn’t have to be a phone to be smart – Samsung Wilderness vs. City – Mercedes-Benz