TRANSFORMATION OF A LANDMARK –– In 2017, despite selling 100,000 electric vehicles BMW was still outshone by Tesla in terms of public perception. Cue the transformation of BMW's iconic four-cylinder tower headquarters into 101-metre high batteries – the symbol of the electric car industry.
Client –– BMW
Agency –– Jung von Matt / Spree
My Role –– Concept and Art Directoion
Agency –– Jung von Matt / Spree
My Role –– Concept and Art Directoion
![](https://freight.cargo.site/t/original/i/8728ef1124e56eea91c6ab80504d2403dcdc246f45957ef891dbabf2fe6af815/BMW_3.jpg)
![](https://freight.cargo.site/t/original/i/deabd78f29c2af9462e479c9f696d992b83d56fbe6dac6152ac921e701167309/BMW_2.jpg)
![](https://freight.cargo.site/t/original/i/5c946a6e4297876656367319b6888dbdf56c6289e3774d5173be6aedb9eb8557/BMW_10.jpg)
![](https://freight.cargo.site/t/original/i/268ccced21e4e54bc5b7d94851399576a55109d687eb212d5cf064e3efbd350c/BMW_9.jpg)
![](https://freight.cargo.site/t/original/i/bbf753c5faa1beafa67af1c6da32d0e50cb82bda9ff5e8a4dcd91b9897c49763/BMW_8.jpg)
![](https://freight.cargo.site/t/original/i/711790c45f11bdb342385176ef68c5b16db4c65e6df3a2e37c3151b96a67fef8/BMW_7.jpg)
![](https://freight.cargo.site/t/original/i/2b74840c9386ad0840d56c1cfa3d627e5a7c838d9525bc975c21165050f8136d/BMW_6.jpg)
![](https://freight.cargo.site/t/original/i/69a48e983587089bdac84db51c1c5573912fc3f23dade70a3a7e4d9d18d40279/BMW_5.jpg)
![](https://freight.cargo.site/t/original/i/174c65695ee2605d13da757e213ea4d2935656f968f24d744a2650f5c168a6e0/BMW_1.jpg)