WILDERNESS vs. CITY – THE NEW GLA –– We humans have what it takes to survive in the wild: Arms, legs, muscles, instincts. But to be honest, we’re better off in the city. Just like the new GLA. Five TVC´s portray how city dwellers set out into adventurous territory. Just to realize: it’s tough out there. Witty and honest, this GLA campaign stays far away from SUV-advertising-clichés.
Client –– Mercedes-Benz
Agency –– antoni
My Role –– Campaign Concept, Scripts, Art Direction and Look development
Agency –– antoni
My Role –– Campaign Concept, Scripts, Art Direction and Look development
