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ANNOYING ADS –– Samsung’s Galaxy S24 Ultra has an AI-powered Object Eraser to remove annoying items for photos. What is more annoying than an ad that;s in the way.

So that’s exactly what Leo Burnett Germany created. Samsung hijacked Germany’s most popular photo motifs and obscured the unobstructed view of landmarks with mobile advertising posters. The huge truck billboards featured headlines such as “Don’t get annoyed by this ad. Just get rid of it.” or “This is an annoying ad for a tool that helps you remove annoying ads like this annoying ad from your photos.” 

Promo teams also demonstrated the magic of the object eraser to the “photo-bombed” tourists on site, highlighting the benefits of the new Galaxy S24 Ultra.